> Oh, and each page gets ten of those elements and each element comes from 3 to 5 unique externally hosted providers. This is the primary problem in my opinion

> Oh, and each page gets ten of those elements and each element comes from 3 to 5 unique externally hosted providers. This is the primary problem in my opinion. Having ads present doesn't seem terrible to me (and like other people have said, having promotional content clearly demarcated is a bonus). Having ads become an obstacle to the main content sucks, and third-party script injection that makes at least a handful of additional third-party http calls is an obstacle.