This is an interesting direction for AT&T. I see that the normal cost for this developer pack is $11, which seems very reasonable. What's the expected retail

This is an interesting direction for AT&T. I see that the normal cost for this developer pack is $11, which seems very reasonable. What's the expected retail or wholesale cost of the similar service? That is, if I were to develop a product that made use of this service, what would be the approximate cost to me per product for the same data package included with each SIM? Is it priced per-SIM, or is it based the total amount of data used by the all the products together? At a low enough price, there would seem to be lots of interesting things that one could do.