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Actually some of the biggest spenders are content with your brain just seeing the ad. It builds awareness (as in: you know that they exist, that they are still
by cissou 11y ago
Actually some of the biggest spenders are content with your brain just seeing the ad. It builds awareness (as in: you know that they exist, that they are still in business, that they are relevant). It's all they need to "help you" make a decision next time you're in a store and deciding between buying something from them or from their less-known competitor.
- daviross 11y agoWhich is why I make a point of noting advertising and specifically weighing against them in any relevant purchasing mental calculus. They're definitely helping make a decision, but not in the direction they'd like.