"Apple hasn't done this entirely out of the goodness of their own hearts. After all, this isn't going to filter ads in native apps, is it? If you're a site that

"Apple hasn't done this entirely out of the goodness of their own hearts. After all, this isn't going to filter ads in native apps, is it? If you're a site that relies on ad revenue you've just been given another reason to live in app-land, not web-land." It's a very nice way to capture Apple's share of revenue generated by ios users clicking on ads in the browser.