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I get the impression that today's CTR-driven advertisers would prefer not to show ads to folks who are actively trying to block them, because they would almost
by Encosia 11y ago
I get the impression that today's CTR-driven advertisers would prefer not to show ads to folks who are actively trying to block them, because they would almost never have generated useful clicks anyway. Kind of like how online scammers purposely don't even try to sound legit, so that their leads are better qualified when the gullible do eventually respond.
Effort invested in technical solutions to work around ad blockers might just lower CTRs and be worse for everyone involved.
(edit: I don't mean to insinuate that online advertising is anything like a scam; just that there are parallels in terms of targeting the correct audience so that the effort is effective.)
- specialk 11y agoI know this probably sounds counter-intuitive but the company that provided the report mentioned twice in the article also have a blog post about how adblock users click more ads than non-adblocking users[1]. There's not much detail in the article to back up their claim but it's an interesting idea to play around with. [1] http://blog.pagefair.com/2015/adblock-users-click-more-ads/ http://blog.pagefair.com/2015/adblock-users-click-more-ads/
- Encosia 11y agoThat is definitely interesting. I wonder if it's because they're more likely to be contextually interested in ads on a site that they would go to the effort of whitelisting, but that wouldn't actually be the case overall if they were seeing every site's ads?
- philwelch 11y agoI think it's because people who use adblockers aren't used to tuning out ads.