True. But don't underestimate the efforts of a multiple billion dollars content industry with their back against the wall (a lot of them ads only without any fr

True. But don't underestimate the efforts of a multiple billion dollars content industry with their back against the wall (a lot of them ads only without any freemium option). Robbed of any monetization strategy for a whole segment (unlike the ads vs. paywall wars between publishers), I see much more collaboration coming against a too invasive force with their own objectives.