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Interesting that, at the same time, Apple is actively promoting iAds for people to monetize its new news service. On the one hand, if you have to have ads, it's
by Osmium 11y ago
Interesting that, at the same time, Apple is actively promoting iAds for people to monetize its new news service. On the one hand, if you have to have ads, it's probably better to have an ad platform under your control (where you can enforce privacy and safeguard against performance issues), but it's still not ideal (slippery slope later on?). I wonder if Apple's News app takes off if, at a later date, they could introduce a paid tier Spotify-style to let people read its news content without ads, and distribute the funds accordingly to news providers who've signed up for it?
- justaman 11y agoThere are numerous issues with this business model. If we examine the parallel of the app store. Many smaller app developers are frustrated with the "large cut" Apple takes per download. Similarly in the music world, you have Tidal(failing) and artists like Taylor Swift upset.
- Osmium 11y agoFor sure, but it could still be better than what publishers currently have, which is basically nothing. Especially for smaller sites. Very few succeed individually on a subscription basis, and micropayments haven't really taken off. I was wondering if they could calculate the cut they have based on the length of time a person reads a given news source, which would promote long-form content.