BYOD has always been a huge thing but until the iPhone it was hard to justify because many phones simply contained your personal phone numbers and MAYBE email w

BYOD has always been a huge thing but until the iPhone it was hard to justify because many phones simply contained your personal phone numbers and MAYBE email with no good way to keep company stuff separate (Windows Mobile was really the only one that did this...kinda). When the iPhone came out it showed how more personal a phone could be; of course everyone is going to want to keep their personal assistant with them all the time! Many seem to think RIM competing in the consumer market was a bad choice but I argue that no matter what direction BlackBerry went after the iPhone's release they had no choice but to compete in the consumer market. Nowadays there are plenty of holdouts but it's getting difficult to find a place where you can't use your personal phone and have your work stuff on it but separated.