I don't get it, neither what I get from you or what you are trying to sell to me. I don't understand why I have to sign up to get a recipe, I can get those for

I don't get it, neither what I get from you or what you are trying to sell to me. I don't understand why I have to sign up to get a recipe, I can get those for free all over the internet, so why should I sign up for yours - are they so much better? Also the images and button styles make me think it's an old website, and since there are no clear dividers I had to re-read the "Any food you don't eat" to understand what pressing the buttons do (the opposite of what most food type buttons do on recipe websites)