Enterprise and business users were increasingly getting used to and demanding iPhones and iPhone-like devices. Apple and Android phones changed the way people u

Enterprise and business users were increasingly getting used to and demanding iPhones and iPhone-like devices. Apple and Android phones changed the way people used phones and Blackberries went from being the "how cool is it that my work got me this awesome phone that lets me do so much" device to the "ugh, my workplace still forces me to use this crappy device with a tiny screen and a funky physical keyboard" device. Government/military users of course have long been accustomed to using whatever device wins the RFP, but even there the change in how people use mobile computing devices had to be felt.