As someone with a lot of these pricy adult sets I find the presentation in this article weird. Lego described as a "victim" of aging consumers etc. vs. this bei

As someone with a lot of these pricy adult sets I find the presentation in this article weird. Lego described as a "victim" of aging consumers etc. vs. this being a deliberate calculated strategy by Lego to go after the adult/hobbyist/collectors market. It's actually the latter, and the result of a deliberate effort to turn the company around from near disaster early in the 2000s. There have been several good articles written about this. I have no problems paying for the big sets. If you don't like that, buy the smaller sets, they're just as much fun as they were when you were a kid.