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I find it interesting that Starbucks would want to throw away their branding and open up coffee shops under a generic name. That said, this is a negative and c
by Flankk 17y ago
I find it interesting that Starbucks would want to throw away their branding and open up coffee shops under a generic name.
That said, this is a negative and contentless rant. Blue jeans are very practical in all seasons. It's not fair to compare a fashion trend to a franchise rebranding.
- teej 17y agoI didn't see anything that said they were operating under a different name - only the interior decor was different and they abstained from putting the logo outside.
- scott_s 17y agoFrom the Reuters article: Apparently the experiment isn’t working. A former Starbucks insider said that Seattle’s 15th Ave. Coffee and Tea – the first of the new not Starbucks stores (its website, by the way, is called www.streetlevelcoffee.com) – is doing only a third of the business of the regular green-logoed Starbucks store that used be at that site.
- hassy 17y ago> Blue jeans are very practical in all seasons. Not when it rains. (Think Northern Englang/Scotland, or maybe Seattle.) :-)