You can get a knockoff "Big Bag of Bricks" 1000 pc set for $39.95 on Amazon[1], but at ~4 cents/brick it's only 23% cheaper than the 580 pc generic LEGO set fro

You can get a knockoff "Big Bag of Bricks" 1000 pc set for $39.95 on Amazon[1], but at ~4 cents/brick it's only 23% cheaper than the 580 pc generic LEGO set from Walmart[2] for $30 (~5.2 cents/brick). It doesn't seem like there's an exorbitant margin on the cost of making a small plastic brick. You're just paying a small premium for the LEGO brand. I agree with the author that the pricing seems fair (and has even gone down!) but we don't perceive it because we didn't buy our first LEGO sets and we acquired huge collections over a long period of time. [1] http://www.amazon.com/Building-Bricks-Blocks-Pieces-Compatible/dp/B00NAPJ8DM/ref=sr_1_1?ie=UTF8&qid=1433959708&sr=8-1&keywords=lego+bulk http://www.amazon.com/Building-Bricks-Blocks-Pieces-Compatib... [2] http://www.walmart.com/ip/LEGO-Creative-Building-Box/42910881 http://www.walmart.com/ip/LEGO-Creative-Building-Box/4291088...