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all of this kind of insurance is sold through brokers (i.e., a thin wrapper around other companies' real products). That's what Zenefits is competing with -- mo
by mark212 11y ago
all of this kind of insurance is sold through brokers (i.e., a thin wrapper around other companies' real products). That's what Zenefits is competing with -- mom & pop independent insurance brokers, not benefit providers themselves. And entrenched incumbents like ADP who are slow moving and ossified.
- jgalt212 11y agofair enough, but I'm arguing that a simple insurance broker can't justify a $4.5B valuation. They have to go for a much bigger piece of the pie.