I haven't seen any real data. I think that Starbucks has the data, and knows to a tenth of a percent how many people would prefer an independent shop, all othe

I haven't seen any real data. I think that Starbucks has the data, and knows to a tenth of a percent how many people would prefer an independent shop, all other factors being equal. It also seems that the appeal of the independent shop varies by location. Certain demographics will value authenticity, local ownership and funkiness. We should beware the temptation to generalize from our own preferences, or from those of our friends. From personal observation, when a Starbucks is near an indie shop, they are usually doing about the same volume of transactions. It may be 65/35 or 35/65, but I haven't seen 90/10. Has anyone?