I totally agree. My five year old can't get enough of Legos and I am in continuous awe of the sets that Lego is putting out these days. Even the small sets (mix

I totally agree. My five year old can't get enough of Legos and I am in continuous awe of the sets that Lego is putting out these days. Even the small sets (mixels I think) are incredible. While I enjoy the process of building, creating and playing Legos with my sons, I also find myself trying to imagine the business cases that happen at Lego to create each set – like what's the process for creating a new mold? Do people have to lobby or build a case for why a certain shape or connection should be created? The other thing I start thinking about is the behind the scenes digitalization of Lego as a company. Flipping through the instruction books it's apparent that the ability to design, model, and generate instructions has been streamlined through what I can only imagine is a robust piece database. May be totally unrelated, but when you go down that path it makes the Lego movie seem like they already had the technology to create those scenes, they just needed to animate it all.