4 ms·
Probably the latter, but this is a dumb way to do it :) As a customer, my takeaway would be "If ADP doesn't like what i tell people about it, it's going to act
by DannyBee 11y ago
Probably the latter, but this is a dumb way to do it :)
As a customer, my takeaway would be "If ADP doesn't like what i tell people about it, it's going to actually sue me".
- jusben1369 11y agoI like your posts here but think this one missed the mark. I think as ADP you want "Uncertainty startup Zenefits uncertainty sued Zenefits incumbent ADP uncertainty Zenefits" in the minds of every non startup CFO or VP of HR who was thinking there might be something worth investigating with Zenefits raising $500 mil at a huge valuation.
- DannyBee 11y agoSure, i know that is what they are going for, but at least in my case, it wouldn't accomplish that :) Suing competitors rarely makes people think you are wonderful. Suing competitors to create uncertainty is in fact, a great way to end up in a huge antitrust lawsuit.
- jsmthrowaway 11y agoQuite the contrary. ADP wins a PR coup as long as they keep Conrad talking in public. That's the play you're missing, and it will work -- just look at this thread. I see the lawsuit as a stretch too but it certainly turned the PR table on Zenefits and rapidly. There is far more cleverness in ADP's strategy than is obvious.