If you read through the history of LEGO [1], you'll see that these branded sets (together with massive manufacturing outsourcing) saved LEGO from bankruptcy [1

If you read through the history of LEGO [1], you'll see that these branded sets (together with massive manufacturing outsourcing) saved LEGO from bankruptcy [1] https://en.wikipedia.org/wiki/History_of_Lego https://en.wikipedia.org/wiki/History_of_Lego