> There is a risk that the Apple Watch will be viewed as a uniform - something that signals lack of individuality rather than ideals about independence and conf

> There is a risk that the Apple Watch will be viewed as a uniform - something that signals lack of individuality rather than ideals about independence and confidence. This is why Apple's being pretty aggressive with the selection of watchbands and metals on the device itself. Right now the fashion side of the Watch is being hindered by technical constraints: It's got to be kind of thick and bulbous just to contain all the guts and battery. Apple will slim it down to just a thin screen given a few years. It'll probably still be rectangular, but the watchbands will be what people see more than anything. And there will be a million options for individuality. People individualize their iPhones pretty well with cases and lock screen backgrounds. They'll do similar things with watchbands and watch faces.