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As a parent that played with legos as a kid and now has enjoyed the past 4 years buying my son legos, my answer to the question "What happened with Lego?" is:

As a parent that played with legos as a kid and now has enjoyed the past 4 years buying my son legos, my answer to the question "What happened with Lego?" is: they became awesome. They managed to find a great balance between having more complex, interesting legos and still being legos. I think the modern legos are just brilliant. If you want simple, you can still get simple. If you want complex, you can get complex, but the complex pieces still feel like lego pieces and not toys with a few lego nubs on them.

krupan 11y ago
Agreed. Whenever I read these pieces complaining about the current state of things it makes me as, "do you even Lego?" If you want a bucket of bricks they sell that set at Walmart, or better, get on ebay and buy a bag of bricks used. It's awesome.
- jerf 11y ago
  But did you in fact read the piece?
  - krupan 11y ago
    Yes. 2 years ago when it came out. I didn't really look at it again before commenting, so you I guess you caught me. This is the one where people have complained that Lego bricks have gotten more expensive but actually they have gone down in price. It's kind of a link-baity title, don't you think?
ivyirwin 11y ago
I totally agree. My five year old can't get enough of Legos and I am in continuous awe of the sets that Lego is putting out these days. Even the small sets (mixels I think) are incredible. While I enjoy the process of building, creating and playing Legos with my sons, I also find myself trying to imagine the business cases that happen at Lego to create each set – like what's the process for creating a new mold? Do people have to lobby or build a case for why a certain shape or connection should be created? The other thing I start thinking about is the behind the scenes digitalization of Lego as a company. Flipping through the instruction books it's apparent that the ability to design, model, and generate instructions has been streamlined through what I can only imagine is a robust piece database. May be totally unrelated, but when you go down that path it makes the Lego movie seem like they already had the technology to create those scenes, they just needed to animate it all.
craigching 11y ago
Agreed. I have a 6 year old daughter and a 4 year old son. We have bought some specialty sets for younger kids, some regular bricks (I forget what they call these, builder?) and some that are more complicated adult kits (Tower of Orthanc, Hogwarts, etc.). I just love watching them use their imaginations using the generic builder pieces (love it when they come to me "Daddy, look what I built, it's a ..."), but we also have sit-down "daddy build time" where we work on the harder kits (which are kept in a special place and not mixed in with their own legos). We also do LEGO WeDo robots together as well. Awesome toys for adults, kids, and adults to interact with kids!

krupan 11y ago

Agreed. Whenever I read these pieces complaining about the current state of things it makes me as, "do you even Lego?" If you want a bucket of bricks they sell that set at Walmart, or better, get on ebay and buy a bag of bricks used. It's awesome.

jerf 11y ago
But did you in fact read the piece?
- krupan 11y ago
  Yes. 2 years ago when it came out. I didn't really look at it again before commenting, so you I guess you caught me. This is the one where people have complained that Lego bricks have gotten more expensive but actually they have gone down in price. It's kind of a link-baity title, don't you think?

ivyirwin 11y ago

I totally agree. My five year old can't get enough of Legos and I am in continuous awe of the sets that Lego is putting out these days. Even the small sets (mixels I think) are incredible. While I enjoy the process of building, creating and playing Legos with my sons, I also find myself trying to imagine the business cases that happen at Lego to create each set – like what's the process for creating a new mold? Do people have to lobby or build a case for why a certain shape or connection should be created? The other thing I start thinking about is the behind the scenes digitalization of Lego as a company. Flipping through the instruction books it's apparent that the ability to design, model, and generate instructions has been streamlined through what I can only imagine is a robust piece database. May be totally unrelated, but when you go down that path it makes the Lego movie seem like they already had the technology to create those scenes, they just needed to animate it all.

craigching 11y ago

Agreed. I have a 6 year old daughter and a 4 year old son. We have bought some specialty sets for younger kids, some regular bricks (I forget what they call these, builder?) and some that are more complicated adult kits (Tower of Orthanc, Hogwarts, etc.). I just love watching them use their imaginations using the generic builder pieces (love it when they come to me "Daddy, look what I built, it's a ..."), but we also have sit-down "daddy build time" where we work on the harder kits (which are kept in a special place and not mixed in with their own legos). We also do LEGO WeDo robots together as well. Awesome toys for adults, kids, and adults to interact with kids!