Maybe above the foods you don't eat -- add a similar bar with: Why do you want to eat better? [Lose weight] | [Gain muscle] | [Lower cholesterol] And use that

Maybe above the foods you don't eat -- add a similar bar with: Why do you want to eat better? [Lose weight] | [Gain muscle] | [Lower cholesterol] And use that in the response. That way you'd be letting them provide the benefit. Another thing you could do is talk about delivering the meal plan to their inbox, so that signing up is the obvious thing to ask. I'd be somewhat concerned that the lack of text will harm SEO -- you have fewer terms to find. But perhaps you are driving traffic a different way. I did not understand the information below the picture (the body with a number 3?)