2 ms·
Quite the opposite (it wasn't struggling in 2013 either). The move into franchise-branded sets (Star Wars, etc.) hasn't been popular with purists, but has been
by _delirium 11y ago
Quite the opposite (it wasn't struggling in 2013 either). The move into franchise-branded sets (Star Wars, etc.) hasn't been popular with purists, but has been great for business, catapulting the company from a strong niche company to either 1st or 2nd largest toy company in the world (possibly behind Mattel). Revenue over the past decade has approximately quadrupled! [1]
[1] http://www.statista.com/statistics/282870/lego-group-revenue/ http://www.statista.com/statistics/282870/lego-group-revenue...