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I'd sure love to know what "Get your meal plan" does, without needing to signup to anything. If the truth about "consumers attention span is only 7 seconds", t

• sorenbs 11y ago
  Do you think we should move the signup ask further downstream? perhaps we could let people use the meal plan without even asking for an email. The problem then becomes that we use daily emails to keep users engaged, and we see a fairly high number of users become active users only after we keep them engaged for a week or more.
  • phantom_oracle 11y ago
    > Do you think we should move the signup ask further downstream? Not that much further, but just until the initial session ends. It can be like: - Load webpage - Initial discovery ("ahh this is what it does") - Get the first meal plan (start the email offer here, eg "would you like us to email you this meal-plan in a nicely formatted PDF") - User about to leave ("hey, looks like you made your first meal plan, why not create an account and keep on discovering new food") It's all about AB-testing though. Don't ever take my suggestion as your final solution. Always test to see what the percentage of on-boarding is. If using the app and then getting signups increases from 10% to 30+%, you know this is how to do it (or try something different if it only increases by 1 or 2%)
    • sorenbs 11y ago
      Thanks! I really think we should play around with this balance of early value vs pressure to sign up.