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Is LEGO struggling today? Probably not. This article is from 2013-01-17.
by chrisdbaldwin 11y ago
Is LEGO struggling today? Probably not.
This article is from 2013-01-17.
- _delirium 11y agoQuite the opposite (it wasn't struggling in 2013 either). The move into franchise-branded sets (Star Wars, etc.) hasn't been popular with purists, but has been great for business, catapulting the company from a strong niche company to either 1st or 2nd largest toy company in the world (possibly behind Mattel). Revenue over the past decade has approximately quadrupled! [1] [1] http://www.statista.com/statistics/282870/lego-group-revenue/ http://www.statista.com/statistics/282870/lego-group-revenue...
- StephenFalken 11y agoIt's pretty impressive how LEGO has changed its destiny in the last 10 years, given this: [1] In 2003, The LEGO Group faced a budget deficit of 1.4 billion DKK (220 million USD at then current exchange rates; equal to EUR 175 million),[40] causing Poul Plougmann to be replaced by Kjeld Kirk Kristiansen as president. In the following year, almost one thousand employees were laid off, due to budget cuts. However, in October, 2004, on reporting an even larger deficit, Kristiansen also stepped down as president, while placing 800 million DKK of his private funds into the company. Right now, LEGO is the largest toy company in the world, surpassing Mattel since late 2014. [2] [1] https://en.wikipedia.org/wiki/The_Lego_Group#Financial_results https://en.wikipedia.org/wiki/The_Lego_Group#Financial_resul... [2] http://time.com/money/3268065/lego-largest-toy-company-mattel/ http://time.com/money/3268065/lego-largest-toy-company-matte...