3 ms·

The value proposition doesn't seem particularly clear to me. First off, I'm not sure what the website is supposed to be. It looks like just another recipe websi

The value proposition doesn't seem particularly clear to me. First off, I'm not sure what the website is supposed to be. It looks like just another recipe website. (Disclaimer: I visited the page before reading any commentary) It seems like you're trying to do something new - new as in why do I need a personalized meal plan so you will need to educate the user on the benefits of having one. I'd be curious to have a look at your previous landing pages. The headline "Any food you don't eat" doesn't fully explain what the site is about, what's the purpose of my clicking on the food images and what would I get after all this? This is an interesting concept and it might be very useful especially for people with strict diets (ones who actually need a personalized meal plan) - I would focus my marketing efforts on those guys. Or athletes. It's too early for the general public I think. Good luck!

sorenbs 11y ago
Thanks! We are focusing on people with autoimmune disease for exactly that reason. They are more in need of this kind of service, so probably more forgiving. Our long term goal is to solve my own problem, which is that I hate all the planning and decisions involved in cooking normal healthy food. Here's a very terse page https://eatbetter.io/signup https://eatbetter.io/signup And this one is more informational https://about.eatbetter.io https://about.eatbetter.io We will definitely try a few ways to put more educational information on the interactive landing page.
- tixocloud 11y ago
  It's great that you already have your target customer. In which case, I would reach out to them and focus the marketing content on them. Your vision of extending it to the general public is possible but again, you'll need to educate us and help us understand why we cannot live without a personalized meal plan. I think you have it on your blog page where you highlight how eating better changed your health. That to me is huge! That's the key benefit you need to sell. Thanks for sharing the links!
  - sorenbs 11y ago
    Thank you for the feedback tixocloud. It's super valuable!

sorenbs 11y ago

Thanks! We are focusing on people with autoimmune disease for exactly that reason. They are more in need of this kind of service, so probably more forgiving. Our long term goal is to solve my own problem, which is that I hate all the planning and decisions involved in cooking normal healthy food. Here's a very terse page https://eatbetter.io/signup https://eatbetter.io/signup And this one is more informational https://about.eatbetter.io https://about.eatbetter.io We will definitely try a few ways to put more educational information on the interactive landing page.

tixocloud 11y ago
It's great that you already have your target customer. In which case, I would reach out to them and focus the marketing content on them. Your vision of extending it to the general public is possible but again, you'll need to educate us and help us understand why we cannot live without a personalized meal plan. I think you have it on your blog page where you highlight how eating better changed your health. That to me is huge! That's the key benefit you need to sell. Thanks for sharing the links!
- sorenbs 11y ago
  Thank you for the feedback tixocloud. It's super valuable!