The article touches upon something I've thought about - and the reason I don't really believe in the Apple Watch: A phone is something you pick up, work with an

The article touches upon something I've thought about - and the reason I don't really believe in the Apple Watch: A phone is something you pick up, work with and then put back - in the pocket, on the table or similar. A watch is something you choose to wear. That'e the reason that watches have almost always also been seen as a fashion accessory. And you choose to wear a fashion accessory because of the statement it implicitly make about you (for wearing it). And that statement needs to be highly individualized exactly because you choose to wear it. When everyone wears the same, we call it a uniform. That goes counter to the inherent desire to express our individualism through what we choose to wear. While a specific accessory may signal that we're part of a certain group or belong to a certain segment, few modern people want to be viewed as primarily uniforms. A uniform is something that some of us accept to wear in certain situations, under certain circumstances. But it is generally taken as something that erases individualism. Indeed that is the purpose of a uniform. There is a risk that the Apple Watch will be viewed as a uniform - something that signals lack of individuality rather than ideals about independence and confidence. If Apple Watch become something that is perceived to be worn by people who are seeking acceptance from belonging to some imaginary club, it becomes a uniform. And a uniform will be shunned by the fashion-aware who want to express ideals such as individualism, confidence and freedom.