While a bit crude, I think you summarized the primary reason the Apple Watch was not a good fit. The author specifically shies away from displaying brands whic

While a bit crude, I think you summarized the primary reason the Apple Watch was not a good fit. The author specifically shies away from displaying brands which doesn't fit well with the Apple approach of memorable design+branding. Also, unless you're referring to a specific bug, it's always going to be "him" or "her" and not the watch.