My wife has been wearing the LG G Watch since October. She has a petite frame and so it's pretty big on her. Occasionally people will ask her if it's the Appl

My wife has been wearing the LG G Watch since October. She has a petite frame and so it's pretty big on her. Occasionally people will ask her if it's the Apple Watch (this started happening as soon as the Apple Watch was announced, long before it shipped), and when she tells them it's the "G Watch" they lose interest. So at least for her there's not a "conspicuous consumption" problem like the OP is worried about. She wears it because it's indispensable [1] for her, as a busy mother of small children, to know when someone is calling or she gets a message. She doesn't carry her phone on her person around the house, it ends up on a counter or table somewhere. In addition, she uses the find-my-phone feature at least once a day. [1]: The other mothers in the neighborhood use SMS to ask her to send their child sent home if they are over playing and it's time for dinner, or what-have-you, so there are communications that are time-sensitive.