If more marketing results in more sales, that's what they're going to do. Living a life paranoid about marketing seems like a severe overreaction -- why not jus

If more marketing results in more sales, that's what they're going to do. Living a life paranoid about marketing seems like a severe overreaction -- why not just be a more discerning customer? It's pretty clear the vast, vast majority of sales are driven by marketing and not quality - to the point that quality in a lot of industries is considered a niche. Living a life afraid of marketing and feeling like a victim seems a lot worse than buying some crappy stuff. The more positive use of your energy in my opinion is just being a more discerning customer. > One can already see this happening with the blockbuster movies. Big studios start hyping up big releases as early as 2 years and continue to maintain the hype by releasing trailer and trailers of trailers, articles about how the director is a master of the craft and how the movie is going to be insane. But when you see the movie, it will be often mediocre. But the movie will be a hit regardless. This is the movie industry reacting to a changing market more than anything else in my opinion. Movies are just moving towards the new LCD of people who will actually pay for movies. People are watching less movies, and lets face it a lot of the people who enjoy the types of movies I assume you enjoy (I am just assuming we have similar taste) are people who are likely to pirate -- the movie industry isn't going to cater towards a demographic that is relatively unlikely to pay for their content. People obviously enjoy the behind the scenes stuff, so its a pretty obvious move to give more access to the public "faces" for your movie (namely director and major stars). Releasing trailers early and gauging interest lets them know how much money to sink into the movie -- they need a higher hit rate than they've had in the past to make money on their "portfolio". So obviously they are going to change the process and move towards safer movies (reboots are becoming more frequent for example). > The major share of it is manipulative and geared towards creating a need or preferences towards a particular product. Okay? Isn't that basically the definition of marketing? The entire formula is the more people that know your product and feel like they need it, the more people buy it.