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I use Spotify Free, i.e. with ads and what I find interesting that most (paid) ads are from Universal Music. So they pay for ads so you listen to their content
by rplnt 11y ago
I use Spotify Free, i.e. with ads and what I find interesting that most (paid) ads are from Universal Music. So they pay for ads so you listen to their content (targets are playlist with crap pop music). Weird.
- jackgavigan 11y agoWhen Spotify's contract with Sony Music leaked, it emerged that, as well as granting Sony a credit for advertising inventory (i.e. free ad impressions), Spotify must "offer a portion of its available unsold ad inventory to Sony Music for free to allow the label to promote its own artists."[1] It's not unreasonable to assume that other labels (like Universal) have a similar deal, so those adverts you're seeing may well be unsold ad inventory that has been given to Universal to promote their own artists. So, I'd question your assumption that Universal is paying for those ads. 1: http://www.theverge.com/2015/5/19/8621581/sony-music-spotify-contract http://www.theverge.com/2015/5/19/8621581/sony-music-spotify...
- rplnt 11y agoI see, that makes more sense, haven't heard about it before.
- pathy 11y agoThey get X million(?) dollars per year of ad spend from Spotify as part of giving Spotify access to their music library. They could of course resell the ad space to external advertisers but may prefer to increase the exposure of their artists.