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I notice in the article that Coca Cola is an investor. Anyone care to explain why Coca Cola would make such an investment? I assume it's because they're sitting

by djf1 11y ago

I notice in the article that Coca Cola is an investor. Anyone care to explain why Coca Cola would make such an investment? I assume it's because they're sitting on a bunch of extra cash; but wouldn't it be more efficient to distribute that cash to their shareholders?

justincormack 11y ago
They have at various times done music promotions and own label streaming services and deals with Spotify.[1] [1] http://www.coca-colacompany.com/coca-cola-music/every-song-has-a-place-coca-cola-spotify-launch-groundbreaking-social-music-app http://www.coca-colacompany.com/coca-cola-music/every-song-h...
neilpeel 11y ago
I have a few more details on it (I wrote the linked article) Coca Cola invested $10M back in 2012 as part of a $100M round. I know that before they invested, Coke and Spotify had an existing partnership including integrating Spotify into Coke’s music websites and Facebook page. At the time, the Director of Global Entertainment at Coke said: “Music has always been a huge part of Coke, I think since 2008 or 2009, you've seen us ramp up from the global perspective, and I think Spotify is the next evolution of Coca-Cola music. It's going to be interesting to see how Spotify accelerates our global music strategy, and how the brand can facilitate that conversation where people discover music and share it amongst each other.” (from an article on AdWeek)
- arthurcolle 11y ago
  Lol the post reads as such a joke. "X has been part of Y since inception, we've always had our eyes on broadening the scope of Y to the X-generation. We want to really expand upon our base and help X seek Y in new ways. Thanks, Mike"
- 72deluxe 11y ago
  "Music has always been a huge part of Coke" This is strange. I thought it was just syrup and bubbles that was a huge part of Coke.
  - matthewcford 11y ago
    like that apple device is just a computer?
    - 72deluxe 11y ago
      It certainly has no bubbles in it!
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raverbashing 11y ago
Big companies often establish hedge funds to invest all their excess money. Example: http://www.businessinsider.com/apple-owns-the-worlds-largest-hedge-fund-2012-10?IR=T http://www.businessinsider.com/apple-owns-the-worlds-largest...

by djf1 11y ago

justincormack 11y ago

They have at various times done music promotions and own label streaming services and deals with Spotify.[1] [1] http://www.coca-colacompany.com/coca-cola-music/every-song-has-a-place-coca-cola-spotify-launch-groundbreaking-social-music-app http://www.coca-colacompany.com/coca-cola-music/every-song-h...

neilpeel 11y ago

I have a few more details on it (I wrote the linked article) Coca Cola invested $10M back in 2012 as part of a $100M round. I know that before they invested, Coke and Spotify had an existing partnership including integrating Spotify into Coke’s music websites and Facebook page. At the time, the Director of Global Entertainment at Coke said: “Music has always been a huge part of Coke, I think since 2008 or 2009, you've seen us ramp up from the global perspective, and I think Spotify is the next evolution of Coca-Cola music. It's going to be interesting to see how Spotify accelerates our global music strategy, and how the brand can facilitate that conversation where people discover music and share it amongst each other.” (from an article on AdWeek)

arthurcolle 11y ago
Lol the post reads as such a joke. "X has been part of Y since inception, we've always had our eyes on broadening the scope of Y to the X-generation. We want to really expand upon our base and help X seek Y in new ways. Thanks, Mike"
72deluxe 11y ago
"Music has always been a huge part of Coke" This is strange. I thought it was just syrup and bubbles that was a huge part of Coke.
- matthewcford 11y ago
  like that apple device is just a computer?
  - 72deluxe 11y ago
    It certainly has no bubbles in it!

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raverbashing 11y ago

Big companies often establish hedge funds to invest all their excess money. Example: http://www.businessinsider.com/apple-owns-the-worlds-largest-hedge-fund-2012-10?IR=T http://www.businessinsider.com/apple-owns-the-worlds-largest...