As the father of a four year old, it has been enlightening to watch his understanding of TV entertainment and advertising form. It's impossible to keep him away

As the father of a four year old, it has been enlightening to watch his understanding of TV entertainment and advertising form. It's impossible to keep him away from TV ads altogether - even if TV was banned at home, many cafes and shops have a TV showing. It's my duty as a parent to teach him about advertising. He's experimenting with telling lies and knows that lying is bad so I can use his experiences to teach some critical thinking about the advertising that he sees.