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from the article: """Last month, Stephen Cooper, the chief executive of the Warner Music Group, the smallest of the three majors, warned that “before people con
by minthd 11y ago
from the article: """Last month, Stephen Cooper, the chief executive of the Warner Music Group, the smallest of the three majors, warned that “before people conclude that freemium should be burnt at the stake, we should think very carefully about the consequences.”
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How do you guys/gals see the "consequences", preferably with details of how it's gonna happen ?
- beggi 11y agoI'm thinking he's referring to piracy, as in if you take away streaming with ads people that aren't willing/can't afford to spend $9.99/month for subscription will resort to pirating music.
- ddingus 11y agoYup. And they've been down this road before, starting with Napster back in the day. At that time, the labels were offered a very serious and consistent amount of money, with tons of growth locked in. Was the dawn of broadband in the US, and Napster had 40 million users, many of whom would have paid some monthly amount without thinking hard about it. They killed that, saw the growth of many different distributed schemes. iTunes brought many back to the fold, and regular, common sense, moves to add value back to the process saw more people paying and fewer pirating. If he's thinking about the consequences, he's right. Remove AD driven streaming, which is basically the replacement for aging and increasingly irrelevant FM radio, and people will just start sharing hard again.
- choppaface 11y agoOr use YouTube-- they're good but not perfect at takedowns, a lot more reliable and consumer-friendly than torrents, and the labels have a much smaller chance of winning against Google.