This is the handicap principle[1] in action. Exceptional design is a reliable and costly signal, so consumers can trust the companies that exhibit it. [1]: htt

This is the handicap principle[1] in action. Exceptional design is a reliable and costly signal, so consumers can trust the companies that exhibit it. [1]: http://en.wikipedia.org/wiki/Handicap_principle http://en.wikipedia.org/wiki/Handicap_principle