https://en.wikipedia.org/wiki/Beats_Electronics#Formation https://en.wikipedia.org/wiki/Beats_Electronics#Formation >The company was formally established in 20

https://en.wikipedia.org/wiki/Beats_Electronics#Formation https://en.wikipedia.org/wiki/Beats_Electronics#Formation >The company was formally established in 2006,[1] a time when Iovine perceived two key problems in the music industry... My understanding is he essentially WAS Beats, with Dre lending his name and like consulting on style and whatnot. Iovine being the brains. That has carried over to Apple where Iovine works full-time and Dre does not. Apple wanted Iovine.