I wouldn't disregard it so quick. A good radio host can garner attention and if Apple finds themselves with something like a captivating morning show or lively

I wouldn't disregard it so quick. A good radio host can garner attention and if Apple finds themselves with something like a captivating morning show or lively interview program, they can build an audience. Radio is good at spreading by word of mouth because it can capture a person during their drive and gives them something to talk to coworkers about. If Apple makes it prominent on people's phones, it would be easy to spread. It would make no sense for people to be excited about a radio station before it launches outside of the DJ's previous audience. There is nothing to hook people in yet. I personally listen to the CBC news on the radio everyday and if Apple launched a news station... who knows. It's not really an area that any other big tech companies are competing in. Sports radio is great if you are a sports fan, maybe they'll expand to that. Other talk radio as well, people love it and live call in shows with a "community" of listeners is still a concept best served in radio. Commercial radio is terrible because it doesn't make a revenue like it used to. I think people dismiss it more so due to it's low quality than the fact that they can curate their own music now. Playing your own music in your car isn't a new concept. Wild guess, but maybe radio is part of a long term vehicle plan. Broadcast radio is a significant part of the vehicle user experience. Highest radio ratings during a weekday are 7:45AM. Also, it's not like running an internet radio station is very expensive anyways. Apple can afford it. Anyways... No wireless. Less space than a Nomad. Lame.