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This is exactly why I don't read other people's A/B experiment results. I haven't seen a single A/B experiment that listed it's statistical significance (and ho
by TimothyFitz 17y ago
This is exactly why I don't read other people's A/B experiment results. I haven't seen a single A/B experiment that listed it's statistical significance (and how that was calculated). I fear that bad data is worse than no data at all.
- brown9-2 17y agoGoogle Website Optimizer will give you a plus minus rate for your estimated conversion rate, which helps you to at least estimate what the significance/confidence is. For example, one of the pages in one of my current tests shows up as "Est. Conversion Rate: 17.0% +/- 1.4%".