My point was that Spotify people are probably a lot less nervous today than they were yesterday. Apple could have completely crushed the company in one fell swo

My point was that Spotify people are probably a lot less nervous today than they were yesterday. Apple could have completely crushed the company in one fell swoop. Now it looks like they only maybe did that. Regardless, the marketing behind it was atrocious, relative to standard Apple marketing. The entire "one last thing" of the keynote was, in a word, cringeworthy.