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Radio still has to be a wildly popular format, even though I don't listen to it anymore. Otherwise, Sirius/XM wouldn't still be in business, despite having a li
by ssharp 11y ago
Radio still has to be a wildly popular format, even though I don't listen to it anymore. Otherwise, Sirius/XM wouldn't still be in business, despite having a limited selection of music and terrible sound quality. All those subscribers can't just be there for Howard Stern.
Also, digital music has become extremely popular, just not online radio. That could be an issue of quality (low) compared to selection (high) or just that a lot of people who utilize connected devices for music prefer listening to their music on iTunes, Spotify, Pandora, etc.
By investing in both sides of the fence, on-demand and curated, they can capture both audiences. And by hiring people like Zane Lowe, they are giving people additional reasons to go listen to radio vs. on-demand.