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I found this entire part of the presentation a combination of boring and awkward. Honestly couldn't care less about it. I did find it funny when Iovine said "r

• vinceguidry 11y ago
  Apple only ever got away with this kind of breathless self-pimping because of Jobs. He had a unique panache that infected Apple with a curious energy. It's been really interesting watching Apple move past Steve. In many ways, they're killing it, in others, you can really feel the slow dissipation of Jobs' halo.
• cjensen 11y ago
  It was a very un-Apple-like presentation. Apple has a reputation for rehearsing presentations many times. The presentations are critiqued in order to make sure they are clear and to the point. These presenters didn't fit the usual model. They acted like hadn't rehearsed much (Iovine in particular). It was wildly unclear what, exactly, they were talking about. Lots of abstract hand-waving instead of keeping things concrete and clear. I'm mystified how this happened.
  • hamburglar 11y ago
    Eddy Cue was embarrassing. He made so many grammatical errors it was like he was winging it, and when he tries to seem hip it's cringeworthy. There was a moment where he queued some stuff up and then stiffly said, "yeah! I think I'm really gonna enjoy this playlist!" as if anybody in history has ever exclaimed that.