It's interesting how they've been shifting the tone of the keynotes since Jobs died. They're trying to be a bit more playful and especially this keynote has bee

It's interesting how they've been shifting the tone of the keynotes since Jobs died. They're trying to be a bit more playful and especially this keynote has been full of jokes. To some extent, I like how they're explicitly not trying to hold on to Jobs' way of doing things. On the other hand, they're dangerously close in 'dad trying to be cool' territory. I think this is the first keynote where I got that vibe, especially when they got Drake on stage. Anyone have a good theory as to why they're changing the tone of the keynotes? Or am I seeing something that isn't there?