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The latency increase for HTTPS actually causes a measurable conversion difference in the e-commerce space. It sucks but it's true. edit: Downvoters--have you e
by bkeroack 11y ago
The latency increase for HTTPS actually causes a measurable conversion difference in the e-commerce space. It sucks but it's true.
edit: Downvoters--have you ever done measurements? Why do you think Amazon redirects HTTPS to HTTP for product pages? It actually matters and at their scale it's real money.
- umanwizard 11y agoWhy would a redirect from https to http and then an http page load be faster than just returning the page over https? You're taking the SSL handshake latency hit either way.