Boycotting Coca-Cola is extremely challenging: they own a lot of competing "hydration" brands and perhaps even the manufacturing processes used by their direct

Boycotting Coca-Cola is extremely challenging: they own a lot of competing "hydration" brands and perhaps even the manufacturing processes used by their direct competitors. I know several people who think they are boycotting Coca-Cola but are extremely ineffective in managing to do so. Although Coke might be disappointed by the damage to their core brand, they might be less than disappointed when you choose their more profitable products as an alternative. Good luck!