"Money is more than a transfer of value. It's a statement of belief. An ad agency that won't buy ads, a consultant who won't buy consulting, and a waiter who do

"Money is more than a transfer of value. It's a statement of belief. An ad agency that won't buy ads, a consultant who won't buy consulting, and a waiter who doesn't tip big—it's a sign, and not a good one." My favourite counter-example: the millionaire who doesn't spend money. The fact is that the waiter, the consultant, the ad agency and the charity employee have every reason to ignore Seth Godin's judgment of their individual, subjective spending preferences and investment principles.