Explain who you are, and why people should enter their email address – what will you tell them now, and what will you tell them later? How will you use their em

Explain who you are, and why people should enter their email address – what will you tell them now, and what will you tell them later? How will you use their email address to benefit them? It's unclear whether this is for recruiters or for talent in the field, or both. If it's for any of those, explain how your company will help them in terms that are meaningful to them. Also, since I work for an analytics company, I would ask – why don't you have any analytics code loaded on your site? Even GA could provide some insights, maybe the people visiting aren't even your target audience. If you add analytics, you may also find some other insights about who your visitors are, and why they are bouncing.