What's the benefit? The headline, "Discover Healthcare. Boost Your Career." is way too vague to persuade. This is off the cuff, but even something like "Find

What's the benefit? The headline, "Discover Healthcare. Boost Your Career." is way too vague to persuade. This is off the cuff, but even something like "Find a Better Job in Healthcare" is a clearer benefit that's likelier to convert. When it comes to your text, as others have mentioned, there's no need to reinvent the wheel. Steal from successful landing pages. Use Cialdini's principles, especially social proof. Last, avoid saying wishy-washy things like "The plan is to be up and running Fall of 2015."