A few thoughts: (1) You might want to stick to a more traditional landing page to help increase your conversion. The way your page is designed right now doesn

A few thoughts: (1) You might want to stick to a more traditional landing page to help increase your conversion. The way your page is designed right now doesn't scream out to me to sign up or anything. There's a reason many landing pages look the same, and it's because they work, so people keep using the same conventions. If you're trying to break conventions, then you need to have a very good reason why you're doing so and you probably should A/B test it. (2) Add some social proof, like how many people signed up last week. (3) What value are you trying to provide? It's not exactly clear. You're saying: "Healthcare needs a better way to find and recruit top talent..." You're making me think too much. Honestly, I didn't even bother to read the rest of that paragraph. Get a nice, big h1 or h2 tag and put something like, "Get a job now in healthcare". (4) I agree with Uptown in that you should get rid of the poll/question thing on the right hand side. I know you're trying to make it interesting for the med student or whoever is coming to your site, but I'm not sure if it's serving any purpose. Do people actually go to your FB page afterwards to discuss the medical case? Is that questionnaire interfering with your sign up rate? -- Anyway, those are some quick thoughts when I landed on your page. As a future tip, you may want to have added a different landing page to your site so that people from HN don't mess up your analytics. eg. http://wellzly.com/hn http://wellzly.com/hn Hope that helps