In SF, aside from the great coffee there are many who love the startup aspects of Blue Bottle. They went from selling at local farmer's markets to small kiosks

In SF, aside from the great coffee there are many who love the startup aspects of Blue Bottle. They went from selling at local farmer's markets to small kiosks to full shops. I think that, in addition to what others have said, Blue Bottle has pretty big plans for itself. Aside from SF, BB runs cafes in NYC and now Tokyo. They've acquired an LA based coffee shop and now also have LA shops, Tonx Coffee and now do mail order subscriptions. Those two were maybe a year ago? Recently they acquired / merged with Tartine Bakery which is also a lovely SF establishment. So, I don't know why, but I've got to assume someone giving them money knows something. ;)