Mob, audience, company, business, corporation, etc. All are concepts that have individuals as an essential element of the concept. None exist as tangible entiti

Mob, audience, company, business, corporation, etc. All are concepts that have individuals as an essential element of the concept. None exist as tangible entities in the real world. For example, you can't point to a mob without pointing to the people who make it up, and neither can you point to an audience without also pointing to the people who define it. The argument is not that these entities should be treated equivalently, but rather, whether an individual should drop considerations of morality in dealing with them. The morality that I follow (rational egoism) serves my life. It's not a hindrance, but a help. Morality helps me achieve the things I value; it's not a millstone around my neck. I don't agree with the advice that when I'm in some particular context I should throw my morality overboard, which would be tantamount to saying that when dealing with companies, or mobs, or audiences, I should act irrationally.