When I worked for a former employer we had mega pushes leading up to CES. There's one month, we called it Red October, where most of my team was doing 100+hr we

When I worked for a former employer we had mega pushes leading up to CES. There's one month, we called it Red October, where most of my team was doing 100+hr weeks for the full month. How did we do it? Combination of lots of Red Bull (as in buying it by the pallet), free meals, onsite shower, and an amazing QA team who would consistently find all the stupid bugs coded bleary eyed at 3:30am.